Previously, Tim was a visiting student at the Cyber Human Lab writing his dissertation on the brand strategies used to enter the Metaverse, under the supervision of Dr. Thomas Bohné. More specifically, he analyzed different brand strategies, that can be used by real-world brands interested in virtual worlds, targeting the consumer and commercial Metaverse.
He has studied Transportation Interior Design with a minor in Entrepreneurship at Reutlingen University, Germany. His endeavors led him to multiple countries during his studies, including his exchange semester at Hongik University in South Korea and interships at BMW, Mercedes-Benz and other start-ups, while being holding three scholarships, including one from the Foundation of German Business. Besides his research, Tim’s interests lie in Entrepreneurship, Technology Innovation and Art.